App Store Optimization is essential for better discoverability of your applications on the app store. Every App Store has some stipulated set of rules and regulation criteria for ranking an application for improved visibility. Your job is to ensure that your application does meet all the standards of App Store, or else your listing may be lost in the sea of countless unpopular apps.
You have to ensure that your application is adequate to be introduced to your clients before you show it on the store with appropriate ASO. Excellent applications and games consistently make due with ever-changing principles of application stores.
Applications with good quality features are more popular on App Stores, the ones adding value for customers, offering valuable information and entertainment, and giving a guided walkthrough.
So, the first thing is to make an application that can stand out from the competition. For more visibility, an application has to be listed in the right category; your customers would never find you if you list your game app under the makeup category.
Each application store has some broad arrangement of rules and calculations which assist them with positioning the applications. For example, you’ll see that some application stores furnish you with an alternative to add your catchphrases independently to each posting/application.
However, if we talk about Google play store, there is no such feature in that. You have to include the keywords in URL, Title, Name, subtitle, and description in a creative way.
Other important factors include ratings and reviews, no of downloads, user engagement, volume, and speed of installs. Some of these factors are not in our direct control. However, we can directly control others from our app store’s dashboard.
The most influential factor among these is the use of the right keywords every time you describe your app, either it’s in the URL, Name, subtitle, or description.
How to Better Describe the Application:
There are some significant positioning variables and showcasing procedures that could help raise the positioning of your application. All well known application advertisers utilize these strategies. How about we begin with the basics for better application positioning.
To better describe your application, you need to focus on using and mixing targeted keywords within the description. Writing a compelling description can even help you beat the competition in the store. Writing the description for application is easy but a tricky part.
First, you have to check for your competitors and their descriptions. Save all the apps which are ranking on the top section of the store. Now open each application page one by one and note down their description for finding primary and secondary keywords.
The step mentioned above can help you generate a complete list of all keywords which are related to your application niche. Now go to Google and search for LSI (Related keywords that users are searching).
Write a compelling description covering all the keywords in a friendly way; do not swamp your description with keywords only. Describe your application in a few words by keeping sentences short. Create a brief illustration of features by using keywords smartly within paragraphs.
When you compose a description for your application, you need to use a friendly and natural language so everyone can read and understand it. Your ranking on app stores hinges on how well-detailed and well-constructed yet concise your description is. Use headings, subheadings, and formatting features to highlight features and crucial points.
Use keywords in the title, subtitle, and URL as well. Do not add “call to action” text in every second sentence to turn off your customers, instead use it wisely in the beginning and ending part of the description.
Make good use of tools to help optimize better
You can likewise profit enormously from outsider ASO instruments and web promoting administrations. They can truly help you in sparing a great deal of time, vitality and venture. Today is the period of rivalry and gigantic creation. A huge number of applications are transferred to application stores each and every day.
It’s normally troublesome on the off chance that you begin doing all the difficult work without anyone else in finding your actual rivals or the best applications in your specialty, their positioning elements, their advertisement duplicates, catchphrases, and the various ASO information. Along these lines, a genuinely better thought is to go for any instrument that can do this for you.
AppSimilar is one such stage; the apparatus identifies your rivals dependent on your composed inquiries and chose classes. The profoundly strong database contains information of in excess of 2,000,000 applications, 500,000 distributers, and a client fulfillment score of over 97%.
All you need is to create a free account with AppSimilar. This will provide you access to all the data available in the database of the tool. The biggest plus is that data is updated on a regular basis, so there is no question about misinformation.
You can basically search for your ideal Keywords and channel the outcomes for finding an increasingly refined rundown of contenders. After you’ve discovered some effective applications in your ideal specialty, you can add them to your assortment.
This collection can be easily accessed via the menu tab. You can obtain detailed information about the ranking charts, reviews and ratings, demographics, and the keywords of all those competitors in the list of your collections.
The data is organized so well that one can straightforwardly understand the charts to devise an ASO strategy. Moreover, charts from the previous year(s) are also available. All this data can be beneficial for you to rank your mobile app in the app store.
The best component of the instrument is the watchwords research. You can put any catchphrase identified with your application in the pursuit box to start the enchantment. It’ll show various measurements, for example, search volume, the trouble level of positioning, no of contending applications, and chance of positioning.
The remarkable part is that you don’t get every one of these measurements only for your scanned term yet in addition for different catchphrases that are like your inquiry. You can make a rundown of the considerable number of catchphrases that have more hunt volume yet less rivalry to utilize them inventively in your application’s title, caption, and depiction.
We trust that this article has helped you in understanding the estimation of legitimate ASO for positioning your application in the application stores. In the event that you’ve any questions, kindly don’t stop for a second to ask in the remarks area.
I’m currently working as an Android App Developer with TheAppsmiths. Have a wonderful passion for building world-class products in the technology. Last 2 years, I have done business with big and small clients across numerous continents. I have learned the latest new technologies as well as mentoring and helping others to get started in their programming career. I have a keen interest in mobile application development, android app development, iOS development India, game development, etc.